Serious Goose Farms
Brand concept → launch infrastructure → ongoing content

Serious Goose Farms needed a voice as sharp as its mission: real talk about industrial agriculture, delivered with deadpan warmth instead of doom. I built the brand from the ground up — a three-tier subscription architecture, a six-color palette, and a goose mascot with more personality than most brand ambassadors twice his size.

From there, launch infrastructure: full Beehiiv setup, a complete brand kit, the inaugural newsletter issue, a printable Field Note on glyphosate, and a welcome automation that sets the tone from the first email. I designed digital art for "The Field" — an anti-industrial-agriculture aesthetic that treats tobacco as a sacred plant rather than a punchline — and produced a b-roll reel for the brand's social presence.

Ongoing content lives on Instagram @seriousgoosefarms, built around a two-week content calendar organized into four pillars: Field Notes, Goose Wisdom, Actually Useful, and The Human Behind It.

Scope: Brand strategy, subscription architecture, email infrastructure, print design, digital art, social content strategy